If you’ve logged in to your Facebook account over the last few days, there is a good chance you would have come across a contest to win a Macbook Pro being played by one your Facebook friends. And there is a good chance you would have clicked on it at least to satisfy your curiosity. This is an example of viral marketing engaged over a social network to build a fan base and more importantly win customers.
Social Media as a tool for Internet Marketing
This page shows the stats for this particular contest on Facebook and shows the power of social networks.
However, social networks are not a substitute for your website. Facebook is best used as an addition to your online presence. Sites like LinkedIn can be used for meeting new people, finding employees or meeting new business partners. Facebook & Twitter can be used for promotions and notifications.
Social networks can be used by established businesses to modern enterprises. The former can use their loyal customer base for a fan following and generate a viral effect by offering discount coupons. The direct purpose need not be sales – a fun page can be used to create brand awareness.
Social networks create a level playing field for small business. The main investment is not money, but time. Your RoI (Return on Investment) is not something that can be easily measured – but compare it to joining your industry association or going to the local chamber meeting.
Winners in social network marketing are the ones who create authentic, remarkable content – not the ones bombarding people with sales messages.
